CUT YOUR CAC
WITH SCALED AUDIENCES
LOWER CAC. HIGHER ROI. ESCAPE THE BLACK BOX.
WAX transforms your customer + CRM user data into massive, highly precise addressable media audiences to train ad platforms.
This private, sovereign data layer acquires your high-value customers across the open web for a fraction of the cost and with no tech debt.
SCALE YOUR CUSTOM AUDIENCES. IMPROVE ROAS.
Despite performance using ~70% of spend, costs continue to climb, while privacy increasingly restricts conversion signals.
So the tech giants force you to push small segments into opaque lookalike algorithms, demanding massive ad spend just to “learn”.
In the end, you pay premium rates for platforms to run inefficient experiments, raising CAC without raising accuracy.
HOW IT WORKS
Don’t pay platforms to guess. WAX creates precision at scale within your environment, ensuring higher matches from the algos.
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AUTHENTIC CORE
First-party CRM data and historical high-LTV cohorts
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WAX ENLARGEMENT
Client-side enrichment via trusted datasets with zero data leakage
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CHANNEL INJECTION
Injection of massive, high-signal, pre-scaled pools directly into platforms
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PLATFORM BOOST
Instant target certainty, superior acquisition & drastically lower CPMs
PROTECT MARGIN, SECURITY & PRIVACY.
Relying on others to increase match rates leads to data leakage, lost value, and risk.
WAX controls identity resolution client-side, so your customer intelligence remains an appreciating, margin-saving asset that you deploy entirely on your own terms.
Platforms/Ad Tech
Client Environment
User Data
TAKE BACK AD SPEND.
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SCALE YOUR SEGMENTATION
Enrich your smaller, business-prioritized audiences without hitting diminishing returns.
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SCALE POOLS. NOT COSTS.
Expand your audience pool sizes across the hyperscalers without inflating your CAC.
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PRIVACY & ETHICS FIRST.
Stop leaking PII. Protect your business value and avoid legal risk while improving results.
FAQ
DO WE NEED CLEAN DATA?
No, you need to be a able to query or identify your customers from any platform you are currently using to inform custom audiences on Meta and Google right now.
DO WE NEED A CDP OR CLEAN ROOM?
No, you do not. WAX doesn't require your first-party keys to be able to build the data sets required to train the hyperscalers.
IS IDENTITY RESOLUTION REQUIRED TO USE WAX?
No you do not as we build privacy and scrubbing mechanisms into the architecture. But we highly recommend you have a consent management platform in your martech stack.
DOES IT MATTER WHICH CLOUD OUR DATA LAKE SITS WITHIN?
WAX is compatible with all cloud options.
ENRICHED AUDIENCES. LARGER SIGNALS.
Own your scaling. Boost your audience pools and match rates. Maximize your return.